Lua Riona - a place where elegance meets strength

Lua Riona was born from the shared dream of two sisters: to create jewelry that does not seek validation, but naturally highlights what every woman already carries within herself - elegance, tenderness and strength. Today, even though cities separate us, Lua Riona still breathes the same energy, one that combines a love of detail, the beauty of simplicity and the belief that true brilliance comes from within.

More than jewelry

Lua Riona was created for women who choose carefully.
For those who know that style is not in exaggeration, but in the security with which they wear what they love.
Our jewelry does not take away attention, it naturally attracts her.
We believe that luxury does not have to be reserved for special occasions.
Real luxury is in everyday moments, in small rituals that remind you of who you are.

Our philosophy

With each piece we want to convey a feeling of warmth, attention and presence.
That's why each piece comes in limited quantities, because we believe that uniqueness cannot be mass produced.
We hand-pack each package, with the same care as if we were preparing it for the person we love.
Lua Riona cultivates minimalism with soul: purified form, warm energy, attention to every detail.

Responsible, thoughtful, personal

Our packaging is made from eco-friendly materials, minimalistic in design and built to last.
Boxes without a logo are not a coincidence, we want you to give them a new purpose, to become part of your memories, shelves and gifts.
For us, unboxing is not the end of shopping - it's a small moment of magic that opens a smile.

A community that empowers

Lua Riona and Roza ovca share the same thread: faith in women and their ability to make the world a gentler and braver place.
Our mission is that every woman, when she puts on our jewelry, feels what she already has within herself: strength, calmness, and a beauty that doesn't seek approval.

🔗 Join the community on Instagram: Roza ovca

 

With Lua Riona and Roza Ovca, we want to show that every woman is a queen – radiant, brave, and worthy of all that life has to offer 💛🩷